With the continuous growth of the global population, poultry protein products are becoming more and more prominent as an important source of protein in the human diet. Although the industry is still facing a series of challenges, such as resource shortages, supply chain security, environmental pollution, animal welfare and other issues, its product advantages still have their own brilliance and development is gradual. In the Chinese market, which is in a special period, its poultry industry is striving to further enhance its industrial value and competitiveness with a new pattern of coordinated development of the whole industry chain and give birth to more new models and new formats in the green and sustainable development.